In 1983, six businessmen incorporated a new type of restaurant under the brand name “Hooters.” Since first opening in 1983, the Hooters franchise has experienced rapid growth, amassing peak revenues of $960 million in 2007. Now, while I won’t call the founders of Hooters “revolutionary” geniuses, they did nonetheless introduce a new form of dining experience to the restaurant industry, one based on greasy bar food and beautiful young women in crop tops.
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