Yesterday I offered an analysis and prospectus of adult beverage conglomerate Brown-Forman (BF-B), one of the largest alcohol distributors in the world; it is also one of our meticulously selected growth stocks. Today I will focus on its bitter rival, Diageo (DEO). Just as Coca Cola (KO) competes with PepsiCo (PEP), and McDonald's (MCD) battles Burger King, Diageo is conducting all out war with Brown-Forman.
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Who Actually Owns Jack Daniels?
Simply put, everyone has a favorite drink. Combinations of tequila, whiskey, rum, gin, and bourbon make for fun and (un)forgettable nights. Whether you're a fan of cheap, fruit flavored vodka, or you prefer exquisitely aged cognac, few people actually know about the companies behind their favorite alcohol brands.
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Exclusively For Party Animals
Are you afraid of posting memorable life events on social media because your employer might see the actual craziness that occupies every second of your world (outside the office)? Are you haunted by the thought of potential employers judging your drunken midnight selfies? Have you ever wanted to visit a new bar, but been held back by fears that the pub's vibe might not align with your interests?
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Robotic Bartender Makes Drinking Better
How many times have you, as a man, visited a crowded bar just to have the bartender avoid you? Unless you're George Clooney, or have Kate Upton around your arm, this is bound to happen; even worse, when the bartender finally serves all the women, he still expects a tip for that hideously overpriced gin and tonic he just served you. The night that you imagined has suddenly become hellish and reality is kicking you in the head.
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Yelp Needs Help
The Wall Street rumor mill has been working overtime during the past month. Just a week after shares of Salesforce (CRM) popped double-digits following a report that the company was preparing to sell itself for $55 billion, shares of Yelp (YELP) jumped nearly 30% for the same reason.
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Offensive Advertising Pays Dividends
A new marketing campaign by supplement retailer Protein World has people fuming over the company’s decision to use scantily clad fitness models to advertise weight loss products. Many people claim the main goal of the advertisements is to make people feel guilty about their bodies because they are not, as Protein World states, “beach body ready.” In response to Protein World’s promotion, over 70,000 people have signed a petition calling for an end to the offensive advertising campaign.
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Ronald McDonald Is Dying
It’s 3 a.m. and you’re “Ubering” home from a late night out with the bros. Your stomach rumbles in search of something greasy to satisfy your monstrous appetite. Lucky for you, there is a McDonald’s at the upcoming intersection. In your heart of hearts, you know that dollar-menu cheeseburger will make you happier than any one-night stand, but then you realize the satisfaction of the fatty burger isn’t worth a morning run.
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