Yesterday I offered an analysis and prospectus of adult beverage conglomerate Brown-Forman (BF-B), one of the largest alcohol distributors in the world; it is also one of our meticulously selected growth stocks. Today I will focus on its bitter rival, Diageo (DEO). Just as Coca Cola (KO) competes with PepsiCo (PEP), and McDonald's (MCD) battles Burger King, Diageo is conducting all out war with Brown-Forman.
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Who Actually Owns Jack Daniels?
Simply put, everyone has a favorite drink. Combinations of tequila, whiskey, rum, gin, and bourbon make for fun and (un)forgettable nights. Whether you're a fan of cheap, fruit flavored vodka, or you prefer exquisitely aged cognac, few people actually know about the companies behind their favorite alcohol brands.
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