Today, society focuses on making the smart, smarter; the thin, thinner; and the quick, quicker. Embracing this trend, Taco Bell’s (YUM) new mobile application aims to make ordering fast food even faster. About a week ago Taco Bell “blacked out” its social media pages in an attempt to raise awareness for its new app, displaying the simple Twitter (TWTR) hashtag "#OnlyInTheApp."
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Since its founding in 1954, Burger King (BKW) has been a staple among US fast food chains. Alongside Wendy’s (WEN) and McDonalds (MCD), the three fast food titans have supplied customers with tasty burgers for years. Among these three, however, Burger King has had the most tumultuous existence.
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