Many developers design applications to make life simpler, but have they finally ventured too far? Yo is a new app that is designed to send the one-word phrase “Yo” to your contacts. Evidently, the app was created to eliminate the tedious task of sending full text messages and calling people. Instead, after opening the app (God forbid), users simply tap the “Yo” button to alert someone.
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Facebook's Slingshot
In an effort to replicate Snapchat, Facebook (FB) has updated its Messenger application so that users can send their friends 15-second videos (read The Ghost Of Snapchat for more information). This effort is the latest push by Facebook to increase its mobile messaging presence. The company previously purchased its most notable competitor, WhatsApp, for $19 Billion. Facebook’s Messaging application alone has over 200 million active users per month.
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When Ignorance Supersedes Success
In last week’s article, The Ghost of Snapchat, I detailed how Snapchat CEO Evan Spiegel made a $3 billion dollar mistake by rejecting Mark Zuckerberg's buyout offer. The pending release of “Slingshot,” Facebook’s (FB) version of the Snapchat application, combined with the company's massive user base, displays how Snapchat’s monopoly over “disappearing” photo-sharing services is on the decline.
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