Ironically, at present, Apple’s (AAPL) main competitor, Microsoft (MSFT), owns the fastest rising application on Apple’s App Store. Just one day after Microsoft dropped its subscription requirement for Office 365, the new Microsoft Word application has shot up the charts and is now the front-runner in Apple's “Free” category. Microsoft's Office 365 now ranks ahead of other popular applications, such as: Facebook (FB) Messenger, WhatsApp, Snapchat, and Instagram.
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Navigating The Maps Market
Apple (AAPL) has acquired social maps application Spotsetter to address its problematic maps application. In an attempt to differentiate itself from the competition, Spotsetter was designed to provide personalized destination recommendations for its users. This is accomplished by linking your social media accounts to Spotsetter's mapping service (i.e. via Facebook, Instagram, and Twitter).
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