The most popular video game franchise of late, Call of Duty, will release its newest addition, entitled Black Ops III, later this year. For those who don’t know about Call of Duty, I pity you. It is one of only 15 video game franchises that has sold 100+ million copies. This places Call of Duty among the ranks of the Mario, Super Mario, and Pokémon video game franchises.
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Activision Blizzard Set To Soar
In what has so far been a fairly unexciting year for tech stocks, Activision Blizzard Inc. (ATVI), the largest American video game company, is wowing investors. Activision Blizzard is best known for its multiple franchises, including “Call of Duty” and “World of Warcraft,” as well as the popular “Skylanders” figurine-to-console collection.
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Is The Game Stopping?
According to the Entertainment Software Association (ESA), “no other sector [in the United States Economy] has experienced the same explosive growth as the computer and video game industry.” In their demographic study of the video game industry, the ESA reports 58% of Americans play video games and 51% of American households own a game console (many of which own more than one).
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